MEDIA STUDIES

   

 

    


Media Studies is a subject which draws from a variety of areas – English, Sociology, Economics, Politics, Technology to name a few. It relies on the wealth of information that exists in the world of film, advertising, newsprint, magazines, television, internet technology and radio and music for its main focus.

The subject studies the following four areas:

  1. Language of media – in print, film, advertising and all other media related areas.
  2. Representation - how an issue is represented through the medium that is used.
  3. Institution  - the source of the media -
  4. Audience – The general  nature of society and trends within society.
     

The central skills which are developed are those which enable the student to demonstrate a clear understanding of the media through exploration of the different mediums used, analysing society and the impact of media on society and investigating media issues. Students must be able to describe, explain and analyse media issues and ensure an ability to carry the study further so as to include the wider implications, issues and ramifications of the topic.

External assessment 

Explain the relationship between a media genre and society   
4 Credits

Internal Assessment

Investigate how media audiences are identified and targeted   
4 Credits

Explain how meaning is created in media texts                         4 Credits

Investigate an aspect of media and explain its significance for New Zealand                                                                            4 Credits

Complete and justify a concept and treatment for a media product                                                                               
2 Credits

Create a media product using appropriate media technology    
6 Credits

Media Studies Year 13 Level 3

AS number

Title

Credits

Int/Ext

Date Due

US 7466

Investigate how media audiences are identified and targeted

4

I

Term 1 Week 4

Identify strategies by which media target their audiences. Investigate the ways media audiences are identified and sampled

3.2 90600

Explain how meaning is created in media texts

4

I

Term 1 Week 11

This is an internal assessment. We will work through a director and three films and   focus on the Director’s use of visual, verbal and aural language of the film making process. The internal assessment has Two tasks which are to be completed in class: Identifying and discussing elements of film language after watching a particular film; Describe, explain and analyse the significance of a specific  film and the relationship between the text and the audience.

3.3 90779

Investigate an aspect of media and explain its significance for New Zealand

4

I

Begin Term 1. Due End of Term 2 with check points at End Term 1, beginning, mid and end of term 2

This involves the production of a report investigating a media issue of your own choice.  

3.6 90604

Complete and justify a concept and treatment for a media product

2

I

Term 3

Prepare a short film – the aim and objective, target audience, key elements and justification

3.8 90656

Create a media product using appropriate media technology

6

I

Term 3

Film making – from start to finish.

3.4 90602

Explain the relationship between a media genre and society.

4

E

Term 3/4

This assessment will look at the relationship between society and developments in the TV genre including Reality TV, cop-shows and drama.